What is SEO?

• What is SEO?

  

  SEO or Search Engine Optimization is the practice of making your website attractive to search engines such as Google, Bing, Yahoo, etc.

  
  Search engines regularly read and archive websites so that people can find them easily. For example, a person may be searching for ways to cook salmon. If your website is about salmon and optimized properly, your site should appear within the first page or two of every search engine.

  
  This is a comprehensive guide that explains how to SEO your website. This tutorial offers an overview of how to optimize your site's performance in search engine rankings. From how to set up your site and naming pages to creating conversation across the web, this page offers strategies, tips, and suggestions that can help make your site a success.

  
  SEO is the process of making your website easier for search engines to understand. The goal of SEO is increased ranking for your website, which will result in more traffic.¹ Engaging in search engine optimization requires a constantly evolving skill set. This guide contains basic practices that have remained relatively constant over time.

  
  Many people who don't understand SEO or the goals of SEO consider it to be spam or manipulation. However if implemented within search engine guidelines, the practice is endorsed by Google and other search engines. Good SEO results in pages that are set up in a structured and orderly fashion. The pages will be filled with better information and more valuable content.

• What SEO Is Not

  • SEO is not about manipulating search engines such as Google, Bing or Yahoo.
  • Search Engine Optimization is about creating clean and detailed web pages that can be easily read by automated robots.
  • By following a basic set of rules and ensuring that you have the correct information in your source code along with keywords and other detailed information throughout a page, a search engine like Google will be able to easily read and catalog (or index) your page.

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SEO Services

Expert SEO Services

SEO is the technology of being search engine smart and the winners recognize how to efficiently market websites. SEO Services is an art that helps obscure websites lost in the search engine maze to achieve top rankings on search engines and bring profitable business. Discover how seoservicesindia, a network website of BrainPulse Technologies can help you make all the right connections.

We Create Winners in the SEO Race

Winning is an attitude and this is an inherent quality of BrainPulse and the key to success. The vibrant spirit reflects the zeal that our SEO experts have while optimizing a client’s website. We frequently keep ourselves updated with the latest trends and technologies of search engine and it is this that helps us to be more effective, precise and obviously be a winner.

Guaranteed SEO Services

Our tested and tried methods of SEO Services guarantees top 10 ranking to a website in the major search engines like Google, MSN and Yahoo. Although our past experiences have built enough confidence in us to accomplish our targets, yet our SEO services are backed up with 100% money back policy for failures caused by unavoidable circumstances.

Why to choose BrainPulse SEO services?

Have a glimpse at our strengths:

• Experience counts and we have more than a decade of SEO experience to our credit.
• With more than 65 talented professionals at your service, we cater to all sorts of requirements.
• Our project management system helps to keep a track on the projects for timely delivery.
• We provide 24 X 7 working environment for our clients’ convenience.
• Our guaranteed SEO service protects our client interests.

On Page SEO Basics

On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:

* Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.


* Make sure that you have unique content on every single page.


* Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.


* Make sure you label the different headers on your web pages using H tags.


* Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.


* Make sure that the links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.


* Make sure that you use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.


* Make sure that you label all of your images with descriptive alt attributes.


* Make sure that you make good use of anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.


* Make sure that there is only one version of your site - 301 redirect all non www. URLs to the www. ones or vice versa.


* Make sure that there is only one version of your homepage - 301 redirect the index or default page back to domain.com.


* Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.


* Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

If you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines.

What Is Web 2.0?

Design Patterns and Business Models for the Next Generation of Software

The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. Many people concluded that the web was overhyped, when in fact bubbles and consequent shakeouts appear to be a common feature of all technological revolutions. Shakeouts typically mark the point at which an ascendant technology is ready to take its place at center stage. The pretenders are given the bum's rush, the real success stories show their strength, and there begins to be an understanding of what separates one from the other.

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.

This article is an attempt to clarify just what we mean by Web 2.0.

In our initial brainstorming, we formulated our sense of Web 2.0 by example:

Web 1.0              Web 2.0

DoubleClick --> Google AdSense

Ofoto              --> Flickr

Akamai              -->          BitTorrent

mp3.com       -->          Napster

Britannica Online --> Wikipedia

personal websites --> blogging

evite              --> upcoming.org and EVDB

domain name speculation--> search engine optimization

page views --> cost per click

screen scraping --> web services

publishing --> participation

content management systems --> wikis

directories (taxonomy)     -->   tagging ("folksonomy")

stickiness --> syndication

The list went on and on. But what was it that made us identify one application or approach as "Web 1.0" and another as "Web 2.0"? (The question is particularly urgent because the Web 2.0 meme has become so widespread that companies are now pasting it on as a marketing buzzword, with no real understanding of just what it means. The question is particularly difficult because many of those buzzword-addicted startups are definitely not Web 2.0, while some of the applications we identified as Web 2.0, like Napster and BitTorrent, are not even properly web applications!) We began trying to tease out the principles that are demonstrated in one way or another by the success stories of web 1.0 and by the most interesting of the new applications.

Figure 1 shows a "meme map" of Web 2.0 that was developed at a brainstorming session during FOO Camp, a conference at O'Reilly Media. It's very much a work in progress, but shows the many ideas that radiate out from the Web 2.0 core.

For example, at the first Web 2.0 conference, in October 2004, John Battelle and I listed a preliminary set of principles in our opening talk. The first of those principles was "The web as platform." Yet that was also a rallying cry of Web 1.0 darling Netscape, which went down in flames after a heated battle with Microsoft. What's more, two of our initial Web 1.0 exemplars, DoubleClick and Akamai, were both pioneers in treating the web as a platform. People don't often think of it as "web services", but in fact, ad serving was the first widely deployed web service, and the first widely deployed "mashup" (to use another term that has gained currency of late). Every banner ad is served as a seamless cooperation between two websites, delivering an integrated page to a reader on yet another computer. Akamai also treats the network as the platform, and at a deeper level of the stack, building a transparent caching and content delivery network that eases bandwidth congestion.

Pay Per Click (PPC)

Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC), varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Determining Cost Per Click

There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g. to purchase or not), location (for geo targeting), and the day and time that they are browsing.

Flat-Rate PPC

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when commiting to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.[2]. However, these rates are sometimes minimums and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, which allows for a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Bid-Based PPC

In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurance on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score).

In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads due to the fact that the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails.

Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower[4]. This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.

To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bid management at scale, with thousands or even millions of PPC bids controlled by a highly automated system. The system generally sets each bid based on the goal that has been set for it, such as maximize profit, maximize traffic at breakeven, and so forth. The system is usually tied into the advertiser's website and fed the results of each click, which then allows it to set bids. The effectiveness of these systems is directly related to the quality and quantity of the performance data that it has to work with - low-traffic ads can lead to a scarcity of data problem that renders many bid management tools useless at worst, or inefficient at best.

History

In February 1998 Jeffrey Brewer of Goto.com, a 25-employee startup company (later Overture, now part of Yahoo!), presented a pay per click search engine proof-of-concept to the TED conference in California.[5] This presentation and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to Idealab and Goto.com founder, Bill Gross.

Google started search engine advertising in December 1999. It was not until October 2000 before the AdWords system was introduced, allowing advertisers to create text ads for placement on the Google search engine. However, PPC was only introduced in 2002; until then, advertisements were charged at cost-per-thousand impressions. Yahoo! advertisements have always been PPC-based since their introduction in 1998.

For a more in-depth presentation of PPC's history, see Fain and Pedersen (2006).

Directory Submission

Search engine optimization (SEO) has started turning submission to directories and articles to its advantage. You could have an excellent website, and you may have the latest e-commerce technology and the best graphic design work. Now comes the tricky part: choosing an SEO firm. There's a long list of SEO firms claiming that they can do submission to directories, link building and article submission, but does a chocolate website really need to build links to an oil merchant directory?

Google has implemented LSI and has already started shunting out link farms, and pointless paid links. For any SEO firm or webmaster, the most worthwhile ways forward are articles and other web contents. Not only does our article submission service ensure that all incoming links to your site are 'relevant,' we also ensure that your precious time and resources are not wasted on futile link building. 

Our submission services ensure that each manual directory, we submit to is relevant to your site; each directory is chosen based on pedigree and reliability. Any major search engine that actually catalogues and indexes a directory has to meet certain criteria. Our service ensures that each directory, we submit to has been thoroughly researched and not blacklisted by any search engine. Better still,- we offer only one-way linking services so no reciprocal links are required.

Article Submission

We carry out Manual submissions to High Rank Article Sites, with different anchor text and description. We submit your site to quality Article Sites, most of them require us to create a unique account for you before submission. We'll create unique email ids for you, register your account with each site, verify the email, submit your site and finally give you the access to the email account that we created for you.

Submitting Website to Article Sites is very popular amongst SEO experts, as it not only gives you one way links from relevant sites but also increases traffic. We?ll submit your article with 2-3 links of your website in the author?s resource box and create variations of your article after every 100 submissions, to avoid duplicate content.

Social Bookmarking

Social bookmarking submission has developed into a powerful tool for SEO experts. It involves linking sites within the various forums, blogs and message boards on social networking websites, blog sites and content centric sites like Digg. Considered a better alternative to submitting a website on blogs, manual social bookmarking is a simple, convenient and hassle-free way of making sure that your site is noticed and marketed in the right circle.

Google and other major search engines have decided to go content-centric; the more places you have your content, the more traffic you generate. Submitting your site manually with social bookmarking sites like Digg, blogthis!, orkut, and myspace will ensure a heavier volume of relevant traffic. Our constant endeavour is to serve sites with well-researched and well-directed traffic by our bookmarking submission.

Our team ensures that every site is first indexed for the intended target audience, so only sites with a suitable page rank and pedigree are selected. All links are strictly one-way and permanent. Our service is tuned in to the ever-changing world of search engine optimisation. With the implementation of context-sensitive search algorithms and with the advent of more personalised search results for users, submission of your site contents to a social bookmarking site is a no longer a matter of trial and error.

Each bookmarking site has its own pros and cons, and it takes meticulous planning and research before one can consider submitting his/her site content to a social bookmarking service. From the most basic press release to more complex articles, all site content is examined and then the appropriate site is determined for submission. To top it all, since all bookmarking sites require registration, there is no way that any spam links can be generated to or from your site.

Social bookmarking sites are search engine friendly and within seven days of submission, links start to appear in all major search engines. If you are serious about your sites Link Building, Ranking and Traffic... Social Bookmarking is a must.

Rank Tracking

Website owners who use their website or websites as one of their important marketing strategies will be preoccupied with their website’s ranking in the popular search engines. Some of the website owners will not worry too much about their rankings and they only keep themselves informed of the status of their website’s ranking. However, this is not the case with the majority of the webmasters. They use their website ranking as an important parameter to measure their success or failure of their marketing efforts.

There are different ways of checking your website’s ranking. You can choose to check the ranking manually by entering keywords in the search area of the desired search engine. This may not be an efficient way of rank tracking especially if you have a host of websites. You will not be able to manually check the rankings of hundreds or thousands of websites that you own. There are a number of disadvantages in checking the rank manually you will be able to overcome these disadvantages by using our Rank Checking Service.

Keep yourself abreast of your web rankings.

You will be able to infer a lot of useful information that can help you modify your online marketing approach if required. If your website exhibits unstable rankings for certain keywords then you must consider increasing your website’s visibility through PPC. This is just to supplement the weak traffic that is generated through organic searches.

At times, you will notice that some of your keywords that were in good position have drop down drastically without any warning. If this should happen to your website and if the condition does not improve for a long time then you can infer that you have got a strong competitor to fight against. A shrewd webmaster will keep a tab on these changes so that they can mend the situation in time to avoid any serious financial damage. If you do not keep track of such crucial changes you will certainly not be able to protect yourself from loss. However, in reality it may not be possible for you to keep track of these changes on daily basis.

You can easily think of many other situations like the above one that can be potentially harmful. So to have a successful website the site rankings should be closely monitored. As a very time sensitive issue, you must get all additional help that you can. SubmitEdge Rank Checking Service will relieve you from the daily anxiety and will keep track of your sites ranking in the famous search engines on your behalf.

Keyword Research Services 

You might have an excellent website and powerful programming to support your website however all these will be of no avail if you do not gain visibility in the search engines. You will not get the desired ROI if your website does not make it to the search engines. It can be all the more frustrating if you cannot get the desired traffic to your website even after spending money on optimizing your website for the search engines by the so called top SEO companies. You may be given a report on the top search results for which your websites show up on top in the most popular search engines such as Google or Yahoo. However, what is crucial here is getting listed for the right keywords. Only when you get listed for the keywords that match your business profile you will be able to see the necessary conversions otherwise you will only be attracting stray traffic that is really not interested in your services.

This can depress many website owners because they fail to see any good returns on the investment. What is lacking here is an in-depth research on the apt keywords and keyword phrases that will attract target visitors to your website. What these website owners need is a comprehensive keyword research service that will understand their business model well.

Anyone who has some experience with search engine optimization services would understand that the initial phase of search engine marketing can be painfully slow without any tangible results. This can really be a trying phase and it can be a boring phase too as you do not see anything happening during this phase; patience is the ground rule of this phase. This being the scenario whereby the results are slow to show up, it can get worse when the target keywords chosen are not appropriate or if your niche market has high competition. You will not be able to get the desired traffic in both these scenarios. Any approach that does not address these points will be an utter waste of time, resources and money.

To address these problems you need to have a reliable keyword research strategy. You can use many keyword bidding tools available online or use can use paid comprehensive keyword research services of a company that is experienced in this field.

There are many keyword bidding tools and websites that show the top paying keywords. However, this may not be as easy or as effective as it sounds. Also there are a number of problems associated with these tools.

You need to pay to get the keyword list.

Before you can start using the list that has been generated by the research tool you need to understand how a particular tool works so that you can interpret the report in an intelligent way. So it can be time consuming.

You need a lot of experience to target your audience and to think alternative approaches to get the right keywords for your marketing campaign.

It is easy to identify your competitors but it is rather difficult to interpret and apply the keywords in a tactful way based on the competition.

It would require a minimum of one week to generate the list of top paying keywords.

You can bypass all these hassles by hiring a professional keyword research company that has good experience in this field. This will save you a lot of time that you can put into better use.

Search Engine Optimization (SEO)

                                                                   SEO Service Details

                                                          Initial Consultation & Keywords

As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.

                                                                Content Writing

Submit Express employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.

                                                               Website Optimization

Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.

                                                               Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites 

• Reciprocal link exchanges with related sites

• Fee-based directory submissions 

                   We may also offer the following services on a case-by-case basis: 

• Article writing and submission to article directories

• Blog postings and/or creation

• Press release writing and submissions

• Social Media Optimization (SMO) and postings 

                                                                 Submission

After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.

                                                                  Reporting

We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.